Questions I get asked
- What do I actually build?
- Production software. Custom WordPress plugins in PHP with their own tables, endpoints, and admin dashboards. A serverless AI agent in Python on AWS that runs every day. Full-stack JavaScript applications with real money moving through them. Front ends I designed and built myself, not themes I recolored.
- Where does SEO fit in?
- I handle technical SEO and answer engine optimization across a book of 100+ clients. Crawlability, rendering, structured data, site speed, CMS architecture, analytics, and the conversion paths sitting on top of them. When the problem is technical, I can explain it and fix it.
- How did I end up doing both?
- I didn't really plan it that way. I spent 12 years working directly with people before I got into tech, including six years bartending and time in sales. Then I started building websites, and development and SEO kept overlapping more and more. Now I can figure out what needs to change, explain it to the people involved, and make the change myself.
- Does bartending actually matter?
- More than you'd think. You learn to read a room, build relationships quickly, explain something complicated without giving someone a lecture, and stay calm when five things go wrong at once. Those skills turned out to be pretty useful when I became the technical person clients and coworkers came to when something needed figuring out.